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Making Data Simple

Making Data Simple

Hosted by Al Martin, WW VP Account Technology Leaders at IBM. Making Data Simple provides the latest thinking on leadership, big data, A.I., and the implications for the enterprise from a range of experts.

Categories: Business

Listen to the last episode:

Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology. Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more. 01:21 Meet Toby Coulthard05:46 MarTech06:43 Chief Product Officer at Phrasee10:02 LLMs in MarTech10:56 Tools at Phrasee12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then???22:22 "Winning a Campaign"29:54 Phrasee Differentiation32:43 Marketing of the Future39:29 For Fun LinkedIn: https://www.linkedin.com/in/toocou/ Website: https://phrasee.co/ Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Previous episodes

871 - Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing
Wed, 17 Apr 2024

870 - Reskilling Impact and the Mindful Response for a Better World with Estela Zuheros
Wed, 10 Apr 2024

869 - "The Brain Behind IBM's WatsonX: Ruchir Puri Unveils the Secrets of Artificial Intelligence - Dare to Ask!" #MakingDataSimple #AIUnleashedWithRuchirPuri
Wed, 03 Apr 2024

868 - It's March Madness so we are revisiting a favorite topic with Nancy Hensley, founding member and advisor of Mercury/13 {Replay}
Wed, 27 Mar 2024