Masters of Scale

Masters of Scale


Award-winning business advice from Silicon Valley and beyond. Iconic CEOs, from Nike to Netflix, Starbucks to Slack, share the strategies that helped them grow from startups into global brands — and to weather crisis when it strikes. 

Our two formats help tell the complete story of how a business grows, survives and thrives, and the mindsets of growth that keep leaders in the game.

On each episode of our classic format, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, asking his guests to share their stories of entrepreneurship, leadership, strategy, management, fundraising. You’ll hear the human journey too — failures, setbacks, learnings. 

From our Rapid Response format, you can expect real-time wisdom from business leaders in fast-changing situations. Hosted by Bob Safian, past editor in chief of Fast Company, these episodes tackle crisis response, rebuilding, diversity & inclusion, leadership change and much more. 

Categories: Business

Listen to the last episode:

Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward. Read a transcript of this episode: Subscribe to the Masters of Scale weekly newsletter at See Privacy Policy at and California Privacy Notice at

Previous episodes

  • 394 - Rapid Response: Live with urgency, w/Bozoma Saint John, former Netflix CMO 
    Thu, 16 Mar 2023
  • 393 - 62. The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon) 
    Tue, 14 Mar 2023
  • 392 - Rapid Response: Compassion in the face of crisis, w/Mercy Corps CEO Tjada McKenna 
    Thu, 09 Mar 2023
  • 390 - Rapid Response: Embrace tension, w/former IBM CEO Ginni Rometty 
    Thu, 02 Mar 2023
  • 389 - 127. Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song 
    Tue, 28 Feb 2023
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